Is something different always new? Not with Hotel EMC2, who needed an updated website to better reflect the visual and overall experience of their art & science inspired lodging. While still utilizing their existing brand and visual standards, and taking inspiration from both the art and science reflected within the hotel, a grander and more refined experience was brought out into their website. The existing visual standards were molded and built upon in a way that elevated the ethos of the hotel and delighted users within the digital experience of the site. While not exactly new, Hotel EMC2’s website reflects a truer version of what it’s always been.

Designed at 97 Switch | 2024